Head-to-head
Hotjar vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityAt a glance
| Hotjar | Microsoft Clarity | |
|---|---|---|
| Tagline | See how visitors really use your site. | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Freemium | Free |
| Starts at | Free | Free |
| Founded | 2014 | — |
| AI-native | ||
| Categories | Analytics, Landing Pages | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Hotjar if you need see how visitors really use your site. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Hotjar better than Microsoft Clarity?
- It depends on your use case. Hotjar is see how visitors really use your site, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Hotjar and Microsoft Clarity?
- Hotjar starts at Free. Microsoft Clarity starts at Free.
- Can I migrate from Hotjar to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.