Head-to-head
Hotjar vs Lunio
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Hotjar | Lunio | |
|---|---|---|
| Tagline | See how visitors really use your site. | Ad traffic verification and invalid click protection for paid media |
| Pricing model | Freemium | Custom |
| Starts at | Free | Custom |
| Founded | 2014 | — |
| AI-native | ||
| Categories | Analytics, Landing Pages | Programmatic & Ad Tech, Paid Ads, Analytics |
| Vendor claimed |
Quick take
Pick Hotjar if you need see how visitors really use your site. Pick Lunio if you need ad traffic verification and invalid click protection for paid media.
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Frequently asked
- Is Hotjar better than Lunio?
- It depends on your use case. Hotjar is see how visitors really use your site, while Lunio is ad traffic verification and invalid click protection for paid media. See the comparison above for which fits your team.
- What's the price difference between Hotjar and Lunio?
- Hotjar is free. Lunio uses custom pricing.
- Can I migrate from Hotjar to Lunio?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.