Head-to-head
Hootsuite vs Sprout Social
Two leading social media tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Hootsuite | Sprout Social | |
|---|---|---|
| Tagline | Social media management at scale. | Social media management for brands. |
| Pricing model | Paid | Paid |
| Starts at | $99/mo | $199/mo |
| Founded | 2008 | 2010 |
| AI-native | ||
| Categories | Social Media | Social Media |
| Vendor claimed |
Quick take
Pick Hootsuite if you need social media management at scale. Pick Sprout Social if you need social media management for brands.
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Hootsuite alternatives →
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Frequently asked
- Is Hootsuite better than Sprout Social?
- It depends on your use case. Hootsuite is social media management at scale, while Sprout Social is social media management for brands. See the comparison above for which fits your team.
- What's the price difference between Hootsuite and Sprout Social?
- Hootsuite starts at $99/mo. Sprout Social starts at $199/mo.
- Can I migrate from Hootsuite to Sprout Social?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.