Head-to-head
Hootsuite vs Metricool
Two leading social media tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Hootsuite | Metricool | |
|---|---|---|
| Tagline | Social media management at scale. | Social media scheduling, analytics, and ad management in one tool |
| Pricing model | Paid | Freemium |
| Starts at | $99/mo | Free |
| Founded | 2008 | — |
| AI-native | ||
| Categories | Social Media | Social Media, Paid Ads, Analytics |
| Vendor claimed |
Quick take
Pick Hootsuite if you need social media management at scale. Pick Metricool if you need social media scheduling, analytics, and ad management in one tool.
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Hootsuite alternatives →
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Frequently asked
- Is Hootsuite better than Metricool?
- It depends on your use case. Hootsuite is social media management at scale, while Metricool is social media scheduling, analytics, and ad management in one tool. See the comparison above for which fits your team.
- What's the price difference between Hootsuite and Metricool?
- Hootsuite starts at $99/mo. Metricool starts at Free.
- Can I migrate from Hootsuite to Metricool?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.