Head-to-head
Heatmap vs PostHog
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Heatmap | PostHog | |
|---|---|---|
| Tagline | Ecommerce analytics with heatmaps, funnels, and revenue per element | The product OS for developers. |
| Pricing model | Paid | Freemium |
| Starts at | $199/mo | Free |
| Founded | — | 2020 |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Analytics |
| Vendor claimed |
Quick take
Pick Heatmap if you need ecommerce analytics with heatmaps, funnels, and revenue per element. Pick PostHog if you need the product os for developers.
Browse more
Heatmap alternatives →
Browse more
PostHog alternatives →
Frequently asked
- Is Heatmap better than PostHog?
- It depends on your use case. Heatmap is ecommerce analytics with heatmaps, funnels, and revenue per element, while PostHog is the product os for developers. See the comparison above for which fits your team.
- What's the price difference between Heatmap and PostHog?
- Heatmap starts at $199/mo. PostHog starts at Free.
- Can I migrate from Heatmap to PostHog?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.