Head-to-head
Heatmap vs Microsoft Clarity
Two leading analytics / cro & testing tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityAt a glance
| Heatmap | Microsoft Clarity | |
|---|---|---|
| Tagline | Ecommerce analytics with heatmaps, funnels, and revenue per element | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Paid | Free |
| Starts at | $199/mo | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Heatmap if you need ecommerce analytics with heatmaps, funnels, and revenue per element. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Heatmap better than Microsoft Clarity?
- It depends on your use case. Heatmap is ecommerce analytics with heatmaps, funnels, and revenue per element, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Heatmap and Microsoft Clarity?
- Heatmap starts at $199/mo. Microsoft Clarity starts at Free.
- Can I migrate from Heatmap to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.