Head-to-head
Heatmap vs Hotjar
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Heatmap | Hotjar | |
|---|---|---|
| Tagline | Ecommerce analytics with heatmaps, funnels, and revenue per element | See how visitors really use your site. |
| Pricing model | Paid | Freemium |
| Starts at | $199/mo | Free |
| Founded | — | 2014 |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Analytics, Landing Pages |
| Vendor claimed |
Quick take
Pick Heatmap if you need ecommerce analytics with heatmaps, funnels, and revenue per element. Pick Hotjar if you need see how visitors really use your site.
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Frequently asked
- Is Heatmap better than Hotjar?
- It depends on your use case. Heatmap is ecommerce analytics with heatmaps, funnels, and revenue per element, while Hotjar is see how visitors really use your site. See the comparison above for which fits your team.
- What's the price difference between Heatmap and Hotjar?
- Heatmap starts at $199/mo. Hotjar starts at Free.
- Can I migrate from Heatmap to Hotjar?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.