Head-to-head
Heap vs PostHog
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Heap | PostHog | |
|---|---|---|
| Tagline | Automatically captures every user interaction for digital product analytics | The product OS for developers. |
| Pricing model | Custom | Freemium |
| Starts at | Free | Free |
| Founded | — | 2020 |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Analytics |
| Vendor claimed |
Quick take
Pick Heap if you need automatically captures every user interaction for digital product analytics. Pick PostHog if you need the product os for developers.
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Heap alternatives →
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Frequently asked
- Is Heap better than PostHog?
- It depends on your use case. Heap is automatically captures every user interaction for digital product analytics, while PostHog is the product os for developers. See the comparison above for which fits your team.
- What's the price difference between Heap and PostHog?
- Heap starts at Free. PostHog starts at Free.
- Can I migrate from Heap to PostHog?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.