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GTM4WP vs Statcounter

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

GTM4WP logo
GTM4WP

Free Google Tag Manager plugin for WordPress and WooCommerce tracking

From Free
Visit GTM4WP
Statcounter logo
Statcounter

Web analytics with session replay, heatmaps, and live visitor feeds

From Free
Visit Statcounter

At a glance

 GTM4WPStatcounter
TaglineFree Google Tag Manager plugin for WordPress and WooCommerce trackingWeb analytics with session replay, heatmaps, and live visitor feeds
Pricing modelFreeFreemium
Starts atFreeFree
Founded——
AI-native
CategoriesAnalytics, Websites & CMSAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick GTM4WP if you need free google tag manager plugin for wordpress and woocommerce tracking. Pick Statcounter if you need web analytics with session replay, heatmaps, and live visitor feeds.

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GTM4WP alternatives →

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Statcounter alternatives →

Frequently asked

Is GTM4WP better than Statcounter?
It depends on your use case. GTM4WP is free google tag manager plugin for wordpress and woocommerce tracking, while Statcounter is web analytics with session replay, heatmaps, and live visitor feeds. See the comparison above for which fits your team.
What's the price difference between GTM4WP and Statcounter?
GTM4WP starts at Free. Statcounter starts at Free.
Can I migrate from GTM4WP to Statcounter?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.