Head-to-head
Google Analytics vs Smartlook
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Smartlook
Session recordings, heatmaps, funnels, and event analytics for web and mobile apps
Price not listed
Visit SmartlookAt a glance
| Google Analytics | Smartlook | |
|---|---|---|
| Tagline | Free web analytics from Google. | Session recordings, heatmaps, funnels, and event analytics for web and mobile apps |
| Pricing model | Free | Paid |
| Starts at | Free | Not listed |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Analytics |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Smartlook if you need session recordings, heatmaps, funnels, and event analytics for web and mobile apps.
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Frequently asked
- Is Google Analytics better than Smartlook?
- It depends on your use case. Google Analytics is free web analytics from google, while Smartlook is session recordings, heatmaps, funnels, and event analytics for web and mobile apps. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Smartlook?
- Google Analytics is free. Smartlook doesn't publish its pricing.
- Can I migrate from Google Analytics to Smartlook?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.