Head-to-head
Google Analytics vs SMAQ
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Google Analytics | SMAQ | |
|---|---|---|
| Tagline | Free web analytics from Google. | Editable client reports and ad account monitoring for performance agencies |
| Pricing model | Free | Paid |
| Starts at | Free | $49/mo |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Marketing Project Management, Analytics |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick SMAQ if you need editable client reports and ad account monitoring for performance agencies.
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Google Analytics alternatives →
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Frequently asked
- Is Google Analytics better than SMAQ?
- It depends on your use case. Google Analytics is free web analytics from google, while SMAQ is editable client reports and ad account monitoring for performance agencies. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and SMAQ?
- Google Analytics starts at Free. SMAQ starts at $49/mo.
- Can I migrate from Google Analytics to SMAQ?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.