Head-to-head
Google Analytics vs Simple Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Google Analytics | Simple Analytics | |
|---|---|---|
| Tagline | Free web analytics from Google. | Cookieless web analytics that runs alongside GA4 |
| Pricing model | Free | Paid |
| Starts at | Free | $20/mo |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Analytics |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Simple Analytics if you need cookieless web analytics that runs alongside ga4.
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Google Analytics alternatives →
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Simple Analytics alternatives →
Frequently asked
- Is Google Analytics better than Simple Analytics?
- It depends on your use case. Google Analytics is free web analytics from google, while Simple Analytics is cookieless web analytics that runs alongside ga4. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Simple Analytics?
- Google Analytics starts at Free. Simple Analytics starts at $20/mo.
- Can I migrate from Google Analytics to Simple Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.