Head-to-head
Google Analytics vs Retently
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Google Analytics | Retently | |
|---|---|---|
| Tagline | Free web analytics from Google. | NPS, CSAT and CES survey software with AI feedback analysis |
| Pricing model | Free | Paid |
| Starts at | Free | $99/mo |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Forms & Surveys, Analytics, Customer Support |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Retently if you need nps, csat and ces survey software with ai feedback analysis.
Browse more
Google Analytics alternatives →
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Retently alternatives →
Frequently asked
- Is Google Analytics better than Retently?
- It depends on your use case. Google Analytics is free web analytics from google, while Retently is nps, csat and ces survey software with ai feedback analysis. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Retently?
- Google Analytics starts at Free. Retently starts at $99/mo.
- Can I migrate from Google Analytics to Retently?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.