Head-to-head
Google Analytics vs Pygmalios
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Pygmalios
Store analytics: footfall, journeys, in-store media and capacity
Custom pricing
Visit PygmaliosAt a glance
| Google Analytics | Pygmalios | |
|---|---|---|
| Tagline | Free web analytics from Google. | Store analytics: footfall, journeys, in-store media and capacity |
| Pricing model | Free | Enterprise |
| Starts at | Free | Custom |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Programmatic & Ad Tech, Digital Asset Management, Analytics |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Pygmalios if you need store analytics: footfall, journeys, in-store media and capacity.
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Frequently asked
- Is Google Analytics better than Pygmalios?
- It depends on your use case. Google Analytics is free web analytics from google, while Pygmalios is store analytics: footfall, journeys, in-store media and capacity. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Pygmalios?
- Google Analytics is free. Pygmalios uses custom pricing.
- Can I migrate from Google Analytics to Pygmalios?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.