Head-to-head
Google Analytics vs PostHog
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Google Analytics | PostHog | |
|---|---|---|
| Tagline | Free web analytics from Google. | The product OS for developers. |
| Pricing model | Free | Freemium |
| Starts at | Free | Free |
| Founded | 2005 | 2020 |
| AI-native | ||
| Categories | Analytics | Analytics |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick PostHog if you need the product os for developers.
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Google Analytics alternatives →
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PostHog alternatives →
Frequently asked
- Is Google Analytics better than PostHog?
- It depends on your use case. Google Analytics is free web analytics from google, while PostHog is the product os for developers. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and PostHog?
- Google Analytics starts at Free. PostHog starts at Free.
- Can I migrate from Google Analytics to PostHog?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.