Head-to-head
Google Analytics vs Open Web Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Open Web Analytics
Free, open source web analytics framework you can self-host
From Free
Visit Open Web AnalyticsAt a glance
| Google Analytics | Open Web Analytics | |
|---|---|---|
| Tagline | Free web analytics from Google. | Free, open source web analytics framework you can self-host |
| Pricing model | Free | Free |
| Starts at | Free | Free |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Analytics |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Open Web Analytics if you need free, open source web analytics framework you can self-host.
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Google Analytics alternatives →
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Frequently asked
- Is Google Analytics better than Open Web Analytics?
- It depends on your use case. Google Analytics is free web analytics from google, while Open Web Analytics is free, open source web analytics framework you can self-host. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Open Web Analytics?
- Google Analytics starts at Free. Open Web Analytics starts at Free.
- Can I migrate from Google Analytics to Open Web Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.