Head-to-head
Google Analytics vs Northbeam
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Northbeam
Multi-touch attribution and media mix modeling for ad performance
From $1,500/mo
Visit NorthbeamAt a glance
| Google Analytics | Northbeam | |
|---|---|---|
| Tagline | Free web analytics from Google. | Multi-touch attribution and media mix modeling for ad performance |
| Pricing model | Free | Paid |
| Starts at | Free | $1,500/mo |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Paid Ads, Analytics |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Northbeam if you need multi-touch attribution and media mix modeling for ad performance.
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Frequently asked
- Is Google Analytics better than Northbeam?
- It depends on your use case. Google Analytics is free web analytics from google, while Northbeam is multi-touch attribution and media mix modeling for ad performance. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Northbeam?
- Google Analytics starts at Free. Northbeam starts at $1,500/mo.
- Can I migrate from Google Analytics to Northbeam?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.