Head-to-head
Google Analytics vs Muck Rack
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Google Analytics | Muck Rack | |
|---|---|---|
| Tagline | Free web analytics from Google. | Earned media platform for PR and communications teams |
| Pricing model | Free | Custom |
| Starts at | Free | Custom |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Marketing Project Management, Lead Gen & ABM, Analytics |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Muck Rack if you need earned media platform for pr and communications teams.
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Google Analytics alternatives →
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Frequently asked
- Is Google Analytics better than Muck Rack?
- It depends on your use case. Google Analytics is free web analytics from google, while Muck Rack is earned media platform for pr and communications teams. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Muck Rack?
- Google Analytics is free. Muck Rack uses custom pricing.
- Can I migrate from Google Analytics to Muck Rack?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.