Head-to-head
Google Analytics vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityAt a glance
| Google Analytics | Microsoft Clarity | |
|---|---|---|
| Tagline | Free web analytics from Google. | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Free | Free |
| Starts at | Free | Free |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
Browse more
Google Analytics alternatives →
Browse more
Microsoft Clarity alternatives →
Frequently asked
- Is Google Analytics better than Microsoft Clarity?
- It depends on your use case. Google Analytics is free web analytics from google, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Microsoft Clarity?
- Google Analytics starts at Free. Microsoft Clarity starts at Free.
- Can I migrate from Google Analytics to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.