Head-to-head
Google Analytics vs Malomo
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Google Analytics | Malomo | |
|---|---|---|
| Tagline | Free web analytics from Google. | Branded order tracking and transactional emails for Shopify stores |
| Pricing model | Free | Paid |
| Starts at | Free | $49/mo |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Analytics, Customer Support, Websites & CMS |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Malomo if you need branded order tracking and transactional emails for shopify stores.
Browse more
Google Analytics alternatives →
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Malomo alternatives →
Frequently asked
- Is Google Analytics better than Malomo?
- It depends on your use case. Google Analytics is free web analytics from google, while Malomo is branded order tracking and transactional emails for shopify stores. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Malomo?
- Google Analytics starts at Free. Malomo starts at $49/mo.
- Can I migrate from Google Analytics to Malomo?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.