Head-to-head
Google Analytics vs Listener
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Google Analytics | Listener | |
|---|---|---|
| Tagline | Free web analytics from Google. | Omni-channel campaign reporting for podcast networks and creators |
| Pricing model | Free | Paid |
| Starts at | Free | $49/mo |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Analytics, Sales Engagement, Reviews & Reputation |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Listener if you need omni-channel campaign reporting for podcast networks and creators.
Browse more
Google Analytics alternatives →
Browse more
Listener alternatives →
Frequently asked
- Is Google Analytics better than Listener?
- It depends on your use case. Google Analytics is free web analytics from google, while Listener is omni-channel campaign reporting for podcast networks and creators. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Listener?
- Google Analytics starts at Free. Listener starts at $49/mo.
- Can I migrate from Google Analytics to Listener?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.