Head-to-head
Google Analytics vs Lead Onion
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Lead Onion
Multi-source intent data and verified contacts for B2B GTM teams
From $2,000/mo
Visit Lead OnionAt a glance
| Google Analytics | Lead Onion | |
|---|---|---|
| Tagline | Free web analytics from Google. | Multi-source intent data and verified contacts for B2B GTM teams |
| Pricing model | Free | Paid |
| Starts at | Free | $2,000/mo |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Lead Gen & ABM, Analytics, Sales Engagement |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Lead Onion if you need multi-source intent data and verified contacts for b2b gtm teams.
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Frequently asked
- Is Google Analytics better than Lead Onion?
- It depends on your use case. Google Analytics is free web analytics from google, while Lead Onion is multi-source intent data and verified contacts for b2b gtm teams. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Lead Onion?
- Google Analytics starts at Free. Lead Onion starts at $2,000/mo.
- Can I migrate from Google Analytics to Lead Onion?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.