Head-to-head
Google Analytics vs Helium 10
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Google Analytics | Helium 10 | |
|---|---|---|
| Tagline | Free web analytics from Google. | Software suite for Amazon, Walmart, and TikTok Shop sellers |
| Pricing model | Free | Paid |
| Starts at | Free | $99/mo |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Paid Ads, Analytics, SEO |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Helium 10 if you need software suite for amazon, walmart, and tiktok shop sellers.
Browse more
Google Analytics alternatives →
Browse more
Helium 10 alternatives →
Frequently asked
- Is Google Analytics better than Helium 10?
- It depends on your use case. Google Analytics is free web analytics from google, while Helium 10 is software suite for amazon, walmart, and tiktok shop sellers. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Helium 10?
- Google Analytics starts at Free. Helium 10 starts at $99/mo.
- Can I migrate from Google Analytics to Helium 10?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.