Head-to-head
Google Analytics vs Heatmap
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Google Analytics | Heatmap | |
|---|---|---|
| Tagline | Free web analytics from Google. | Ecommerce analytics with heatmaps, funnels, and revenue per element |
| Pricing model | Free | Paid |
| Starts at | Free | $199/mo |
| Founded | 2005 | — |
| AI-native | ||
| Categories | Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Google Analytics if you need free web analytics from google. Pick Heatmap if you need ecommerce analytics with heatmaps, funnels, and revenue per element.
Browse more
Google Analytics alternatives →
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Heatmap alternatives →
Frequently asked
- Is Google Analytics better than Heatmap?
- It depends on your use case. Google Analytics is free web analytics from google, while Heatmap is ecommerce analytics with heatmaps, funnels, and revenue per element. See the comparison above for which fits your team.
- What's the price difference between Google Analytics and Heatmap?
- Google Analytics starts at Free. Heatmap starts at $199/mo.
- Can I migrate from Google Analytics to Heatmap?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.