Head-to-head
Ghost vs Wix
Two leading websites & cms tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Ghost | Wix | |
|---|---|---|
| Tagline | Open source publishing platform with newsletters and paid memberships | Website builder with hosting, business tools, and marketing built in |
| Pricing model | Paid | Freemium |
| Starts at | $18/mo | $17.77/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Email Marketing, Influencer, Affiliate & Referral, Websites & CMS | Marketing Project Management, Ecommerce Platforms, Websites & CMS |
| Vendor claimed |
Quick take
Pick Ghost if you need open source publishing platform with newsletters and paid memberships. Pick Wix if you need website builder with hosting, business tools, and marketing built in.
Browse more
Ghost alternatives →
Browse more
Wix alternatives →
Frequently asked
- Is Ghost better than Wix?
- It depends on your use case. Ghost is open source publishing platform with newsletters and paid memberships, while Wix is website builder with hosting, business tools, and marketing built in. See the comparison above for which fits your team.
- What's the price difference between Ghost and Wix?
- Ghost starts at $18/mo. Wix starts at $17.77/mo.
- Can I migrate from Ghost to Wix?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.