Head-to-head
Ghost vs HubSpot
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Ghost | HubSpot | |
|---|---|---|
| Tagline | Open source publishing platform with newsletters and paid memberships | The all-in-one marketing platform. |
| Pricing model | Paid | Freemium |
| Starts at | $18/mo | Free |
| Founded | — | 2006 |
| AI-native | ||
| Categories | Email Marketing, Influencer, Affiliate & Referral, Websites & CMS | Sales Engagement, Email Marketing, CRM, Automation |
| Vendor claimed |
Quick take
Pick Ghost if you need open source publishing platform with newsletters and paid memberships. Pick HubSpot if you need the all-in-one marketing platform.
Browse more
Ghost alternatives →
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HubSpot alternatives →
Frequently asked
- Is Ghost better than HubSpot?
- It depends on your use case. Ghost is open source publishing platform with newsletters and paid memberships, while HubSpot is the all-in-one marketing platform. See the comparison above for which fits your team.
- What's the price difference between Ghost and HubSpot?
- Ghost starts at $18/mo. HubSpot starts at Free.
- Can I migrate from Ghost to HubSpot?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.