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Head-to-head

GetResponse vs Klaviyo

Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.

GetResponse logo
GetResponse

AI-powered email marketing, automation, landing pages and webinars

From $15.58/mo
Visit GetResponse
Klaviyo logo
Klaviyo

Email + SMS for ecommerce.

From Free
Visit Klaviyo

At a glance

 GetResponseKlaviyo
TaglineAI-powered email marketing, automation, landing pages and webinarsEmail + SMS for ecommerce.
Pricing modelFreemiumFreemium
Starts at$15.58/moFree
Founded—2012
AI-native
CategoriesEmail Marketing, Landing Pages, AutomationEmail Marketing
Vendor claimed

Quick take

Pick GetResponse if you need ai-powered email marketing, automation, landing pages and webinars. Pick Klaviyo if you need email + sms for ecommerce.

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GetResponse alternatives →

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Frequently asked

Is GetResponse better than Klaviyo?
It depends on your use case. GetResponse is ai-powered email marketing, automation, landing pages and webinars, while Klaviyo is email + sms for ecommerce. See the comparison above for which fits your team.
What's the price difference between GetResponse and Klaviyo?
GetResponse starts at $15.58/mo. Klaviyo starts at Free.
Can I migrate from GetResponse to Klaviyo?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.