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Funnelytics vs Google Analytics

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Funnelytics logo
Funnelytics

Visual customer journey mapping and funnel analytics

From $39/mo
Visit Funnelytics
Google Analytics logo
Google Analytics

Free web analytics from Google.

From Free
Visit Google Analytics

At a glance

 FunnelyticsGoogle Analytics
TaglineVisual customer journey mapping and funnel analyticsFree web analytics from Google.
Pricing modelFreemiumFree
Starts at$39/moFree
Founded—2005
AI-native
CategoriesAnalytics, Ecommerce Platforms, Landing PagesAnalytics
Vendor claimed

Quick take

Pick Funnelytics if you need visual customer journey mapping and funnel analytics. Pick Google Analytics if you need free web analytics from google.

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Funnelytics alternatives →

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Frequently asked

Is Funnelytics better than Google Analytics?
It depends on your use case. Funnelytics is visual customer journey mapping and funnel analytics, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
What's the price difference between Funnelytics and Google Analytics?
Funnelytics starts at $39/mo. Google Analytics starts at Free.
Can I migrate from Funnelytics to Google Analytics?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.