Head-to-head
FullContact vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Salesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| FullContact | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Identity resolution and enrichment for customer data | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Custom | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick FullContact if you need identity resolution and enrichment for customer data. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
Browse more
FullContact alternatives →
Browse more
Salesforce Marketing CDP (Data 360) alternatives →
Frequently asked
- Is FullContact better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. FullContact is identity resolution and enrichment for customer data, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between FullContact and Salesforce Marketing CDP (Data 360)?
- FullContact uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from FullContact to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.