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Friendly Analytics vs Statcounter

Two leading analytics / cro & testing tools, compared on pricing, features, and editorial fit. Updated for 2026.

Friendly Analytics logo
Friendly Analytics

Privacy-first Swiss web analytics, a Google Analytics alternative

Custom pricing
Visit Friendly Analytics
Statcounter logo
Statcounter

Web analytics with session replay, heatmaps, and live visitor feeds

Free
Visit Statcounter

At a glance

 Friendly AnalyticsStatcounter
TaglinePrivacy-first Swiss web analytics, a Google Analytics alternativeWeb analytics with session replay, heatmaps, and live visitor feeds
Pricing modelEnterpriseFreemium
Starts atCustomFree
Founded——
AI-native
CategoriesAnalytics, Email Marketing, Automation, CRO & TestingAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Friendly Analytics if you need privacy-first swiss web analytics, a google analytics alternative. Pick Statcounter if you need web analytics with session replay, heatmaps, and live visitor feeds.

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Frequently asked

Is Friendly Analytics better than Statcounter?
It depends on your use case. Friendly Analytics is privacy-first swiss web analytics, a google analytics alternative, while Statcounter is web analytics with session replay, heatmaps, and live visitor feeds. See the comparison above for which fits your team.
What's the price difference between Friendly Analytics and Statcounter?
Friendly Analytics uses custom pricing. Statcounter is free.
Can I migrate from Friendly Analytics to Statcounter?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.