Head-to-head
Foursquare vs UpViral
Two leading lead gen & abm tools, compared on pricing, features, and editorial fit. Updated for 2026.
Foursquare
Location intelligence platform for marketers, developers, and analysts
From Free
Visit FoursquareAt a glance
| Foursquare | UpViral | |
|---|---|---|
| Tagline | Location intelligence platform for marketers, developers, and analysts | Viral referral and contest campaign platform for lead generation |
| Pricing model | Enterprise | Paid |
| Starts at | Free | $79/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Lead Gen & ABM, Analytics | Lead Gen & ABM, Influencer, Affiliate & Referral, Landing Pages |
| Vendor claimed |
Quick take
Pick Foursquare if you need location intelligence platform for marketers, developers, and analysts. Pick UpViral if you need viral referral and contest campaign platform for lead generation.
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Frequently asked
- Is Foursquare better than UpViral?
- It depends on your use case. Foursquare is location intelligence platform for marketers, developers, and analysts, while UpViral is viral referral and contest campaign platform for lead generation. See the comparison above for which fits your team.
- What's the price difference between Foursquare and UpViral?
- Foursquare starts at Free. UpViral starts at $79/mo.
- Can I migrate from Foursquare to UpViral?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.