Head-to-head
Foursquare vs mParticle
Two leading lead gen & abm tools, compared on pricing, features, and editorial fit. Updated for 2026.
Foursquare
Location intelligence platform for marketers, developers, and analysts
Free
Visit FoursquareAt a glance
| Foursquare | mParticle | |
|---|---|---|
| Tagline | Location intelligence platform for marketers, developers, and analysts | Performance CDP for audiences, predictions, and activation |
| Pricing model | Enterprise | Enterprise |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Lead Gen & ABM, Analytics | Lead Gen & ABM, Customer Data Platforms, CRO & Testing |
| Vendor claimed |
Quick take
Pick Foursquare if you need location intelligence platform for marketers, developers, and analysts. Pick mParticle if you need performance cdp for audiences, predictions, and activation.
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Frequently asked
- Is Foursquare better than mParticle?
- It depends on your use case. Foursquare is location intelligence platform for marketers, developers, and analysts, while mParticle is performance cdp for audiences, predictions, and activation. See the comparison above for which fits your team.
- What's the price difference between Foursquare and mParticle?
- Foursquare is free. mParticle uses custom pricing.
- Can I migrate from Foursquare to mParticle?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.