Head-to-head
Foursquare vs Hownd
Two leading lead gen & abm tools, compared on pricing, features, and editorial fit. Updated for 2026.
Foursquare
Location intelligence platform for marketers, developers, and analysts
From Free
Visit FoursquareHownd
Promotional marketing platform that turns online offers into in-store visits
From $247/mo
Visit HowndAt a glance
| Foursquare | Hownd | |
|---|---|---|
| Tagline | Location intelligence platform for marketers, developers, and analysts | Promotional marketing platform that turns online offers into in-store visits |
| Pricing model | Enterprise | Paid |
| Starts at | Free | $247/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Lead Gen & ABM, Analytics | Lead Gen & ABM, Reviews & Reputation, Landing Pages |
| Vendor claimed |
Quick take
Pick Foursquare if you need location intelligence platform for marketers, developers, and analysts. Pick Hownd if you need promotional marketing platform that turns online offers into in-store visits.
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Frequently asked
- Is Foursquare better than Hownd?
- It depends on your use case. Foursquare is location intelligence platform for marketers, developers, and analysts, while Hownd is promotional marketing platform that turns online offers into in-store visits. See the comparison above for which fits your team.
- What's the price difference between Foursquare and Hownd?
- Foursquare starts at Free. Hownd starts at $247/mo.
- Can I migrate from Foursquare to Hownd?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.