If the look of your emails is part of your brand and you want to sell from the same tool, pick Flodesk. Its templates are the reason people choose it, and its top plan adds checkouts and sales pages with no Flodesk transaction fees. If you want the most features for the least money, pick MailerLite. It's cheaper for small lists, its free plan actually sends email, and it adds websites and more automation control.
Pick Flodesk if
- You're a creator, coach or small brand and visual polish matters more than advanced logic.
- You want to sell offers with built-in checkout and sales pages in one account.
- You want unlimited email sends on every paid plan.
- You're happy to pay a bit more for templates that look good without a designer.
Pick MailerLite if
- You want to start on a free plan that can send campaigns and run automations.
- You need a website or blog alongside your newsletter.
- You want more seats and more automation workflows for the price.
- Your list is small and the monthly bill matters.
How they differ
Pricing. As of November 2026, Flodesk prices by subscriber count. For up to 1,000 subscribers, Lite is $25/month billed monthly or $19/month billed annually, Pro is $28 or $25, and Everything, which adds checkouts and sales pages, is $54 or $49. Lite tops out at 25,000 subscribers. MailerLite Comfort is $12/month billed monthly, or $10.80/month billed yearly, for 500 subscribers, and Power is $25/month monthly or $22.50/month yearly.
Free plan. Flodesk's free plan covers forms, landing pages and link-in-bio pages to grow your list, but it doesn't include email sending or workflows. There's also a free trial of paid features with no card required. MailerLite's free plan covers 250 subscribers, 2,500 emails a month, 2 seats and 3 active automations.
Core strength. Flodesk is about design. The editor and templates make good-looking emails easy, and the Everything plan turns it into a small storefront. MailerLite is about breadth for the money: newsletters, automations, landing pages, websites and digital products in one account.
Where each falls short. Flodesk's Lite plan has one seat and only one workflow, offered as a limited-time bonus, so anyone serious about automation ends up on Pro. MailerLite's templates are clean but plainer, and its checkout features are less central than Flodesk's.
| Flodesk | MailerLite | |
|---|---|---|
| Entry paid plan | Lite, $25/mo monthly | Comfort, $12/mo monthly |
| Free plan sends email | No | Yes, 2,500/mo |
| Seats on entry plan | 1 | 3 |
| Built-in checkout | Everything plan | Digital products |