Head-to-head
Figma vs Luma
Two leading design & creative tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Figma | Luma | |
|---|---|---|
| Tagline | Collaborative interface design. | AI video and image generation platform with creative agents |
| Pricing model | Freemium | Paid |
| Starts at | Free | $30/mo |
| Founded | 2012 | — |
| AI-native | ||
| Categories | Design & Creative | Design & Creative, AI Writing & Content |
| Vendor claimed |
Quick take
Pick Figma if you need collaborative interface design. Pick Luma if you need ai video and image generation platform with creative agents.
Browse more
Figma alternatives →
Browse more
Luma alternatives →
Frequently asked
- Is Figma better than Luma?
- It depends on your use case. Figma is collaborative interface design, while Luma is ai video and image generation platform with creative agents. See the comparison above for which fits your team.
- What's the price difference between Figma and Luma?
- Figma is free. Luma starts at $30/mo.
- Can I migrate from Figma to Luma?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.