Head-to-head
Fathom Analytics vs Google Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Fathom Analytics
Privacy-focused, cookieless website analytics and Google Analytics alternative
From $15/mo
Visit Fathom AnalyticsAt a glance
| Fathom Analytics | Google Analytics | |
|---|---|---|
| Tagline | Privacy-focused, cookieless website analytics and Google Analytics alternative | Free web analytics from Google. |
| Pricing model | Paid | Free |
| Starts at | $15/mo | Free |
| Founded | — | 2005 |
| AI-native | ||
| Categories | Analytics | Analytics |
| Vendor claimed |
Quick take
Pick Fathom Analytics if you need privacy-focused, cookieless website analytics and google analytics alternative. Pick Google Analytics if you need free web analytics from google.
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Frequently asked
- Is Fathom Analytics better than Google Analytics?
- It depends on your use case. Fathom Analytics is privacy-focused, cookieless website analytics and google analytics alternative, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
- What's the price difference between Fathom Analytics and Google Analytics?
- Fathom Analytics starts at $15/mo. Google Analytics starts at Free.
- Can I migrate from Fathom Analytics to Google Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.