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Head-to-head

EZ Texting vs Mailchimp

Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.

EZ Texting logo
EZ Texting

Bulk SMS and MMS marketing software with automations and text-to-pay

From $20/mo
Visit EZ Texting
Mailchimp logo
Mailchimp

Email marketing for SMBs.

From Free
Visit Mailchimp

At a glance

 EZ TextingMailchimp
TaglineBulk SMS and MMS marketing software with automations and text-to-payEmail marketing for SMBs.
Pricing modelPaidFreemium
Starts at$20/moFree
Founded—2001
AI-native
CategoriesSMS & Push, Email Marketing, AutomationEmail Marketing
Vendor claimed

Quick take

Pick EZ Texting if you need bulk sms and mms marketing software with automations and text-to-pay. Pick Mailchimp if you need email marketing for smbs.

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EZ Texting alternatives →

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Mailchimp alternatives →

Frequently asked

Is EZ Texting better than Mailchimp?
It depends on your use case. EZ Texting is bulk sms and mms marketing software with automations and text-to-pay, while Mailchimp is email marketing for smbs. See the comparison above for which fits your team.
What's the price difference between EZ Texting and Mailchimp?
EZ Texting starts at $20/mo. Mailchimp starts at Free.
Can I migrate from EZ Texting to Mailchimp?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.