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Head-to-head

EZ Texting vs Klaviyo

Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.

EZ Texting logo
EZ Texting

Bulk SMS and MMS marketing software with automations and text-to-pay

From $20/mo
Visit EZ Texting
Klaviyo logo
Klaviyo

Email + SMS for ecommerce.

From Free
Visit Klaviyo

At a glance

 EZ TextingKlaviyo
TaglineBulk SMS and MMS marketing software with automations and text-to-payEmail + SMS for ecommerce.
Pricing modelPaidFreemium
Starts at$20/moFree
Founded—2012
AI-native
CategoriesSMS & Push, Email Marketing, AutomationEmail Marketing
Vendor claimed

Quick take

Pick EZ Texting if you need bulk sms and mms marketing software with automations and text-to-pay. Pick Klaviyo if you need email + sms for ecommerce.

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EZ Texting alternatives →

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Klaviyo alternatives →

Frequently asked

Is EZ Texting better than Klaviyo?
It depends on your use case. EZ Texting is bulk sms and mms marketing software with automations and text-to-pay, while Klaviyo is email + sms for ecommerce. See the comparison above for which fits your team.
What's the price difference between EZ Texting and Klaviyo?
EZ Texting starts at $20/mo. Klaviyo starts at Free.
Can I migrate from EZ Texting to Klaviyo?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.