Head-to-head
EZ Texting vs iZooto
Two leading sms & push tools, compared on pricing, features, and editorial fit. Updated for 2026.
EZ Texting
Bulk SMS and MMS marketing software with automations and text-to-pay
From $20/mo
Visit EZ TextingiZooto
Audience marketing platform for publishers: push notifications and on-site engagement
Custom pricing
Visit iZootoAt a glance
| EZ Texting | iZooto | |
|---|---|---|
| Tagline | Bulk SMS and MMS marketing software with automations and text-to-pay | Audience marketing platform for publishers: push notifications and on-site engagement |
| Pricing model | Paid | Custom |
| Starts at | $20/mo | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | SMS & Push, Email Marketing, Automation | Programmatic & Ad Tech, SMS & Push, CRO & Testing |
| Vendor claimed |
Quick take
Pick EZ Texting if you need bulk sms and mms marketing software with automations and text-to-pay. Pick iZooto if you need audience marketing platform for publishers: push notifications and on-site engagement.
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Frequently asked
- Is EZ Texting better than iZooto?
- It depends on your use case. EZ Texting is bulk sms and mms marketing software with automations and text-to-pay, while iZooto is audience marketing platform for publishers: push notifications and on-site engagement. See the comparison above for which fits your team.
- What's the price difference between EZ Texting and iZooto?
- EZ Texting starts at $20/mo. iZooto uses custom pricing.
- Can I migrate from EZ Texting to iZooto?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.