Head-to-head
Exactag vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Exactag
Marketing performance platform for MTA, MMM and cross-channel attribution
Custom pricing
Visit ExactagMicrosoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Exactag | Microsoft Clarity | |
|---|---|---|
| Tagline | Marketing performance platform for MTA, MMM and cross-channel attribution | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Enterprise | Free |
| Starts at | Custom | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Paid Ads, Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Exactag if you need marketing performance platform for mta, mmm and cross-channel attribution. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Exactag better than Microsoft Clarity?
- It depends on your use case. Exactag is marketing performance platform for mta, mmm and cross-channel attribution, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Exactag and Microsoft Clarity?
- Exactag uses custom pricing. Microsoft Clarity is free.
- Can I migrate from Exactag to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.