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Exact Links vs Statcounter

Two leading analytics / cro & testing tools, compared on pricing, features, and editorial fit. Updated for 2026.

Exact Links logo
Exact Links

WordPress URL shortener plugin with click analytics and A/B link testing

From $99/mo
Visit Exact Links
Statcounter logo
Statcounter

Web analytics with session replay, heatmaps, and live visitor feeds

From Free
Visit Statcounter

At a glance

 Exact LinksStatcounter
TaglineWordPress URL shortener plugin with click analytics and A/B link testingWeb analytics with session replay, heatmaps, and live visitor feeds
Pricing modelPaidFreemium
Starts at$99/moFree
Founded——
AI-native
CategoriesAnalytics, CRO & Testing, Websites & CMSAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Exact Links if you need wordpress url shortener plugin with click analytics and a/b link testing. Pick Statcounter if you need web analytics with session replay, heatmaps, and live visitor feeds.

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Exact Links alternatives →

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Statcounter alternatives →

Frequently asked

Is Exact Links better than Statcounter?
It depends on your use case. Exact Links is wordpress url shortener plugin with click analytics and a/b link testing, while Statcounter is web analytics with session replay, heatmaps, and live visitor feeds. See the comparison above for which fits your team.
What's the price difference between Exact Links and Statcounter?
Exact Links starts at $99/mo. Statcounter starts at Free.
Can I migrate from Exact Links to Statcounter?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.