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Exact Links vs Google Analytics

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Exact Links logo
Exact Links

WordPress URL shortener plugin with click analytics and A/B link testing

From $99/mo
Visit Exact Links
Google Analytics logo
Google Analytics

Free web analytics from Google.

From Free
Visit Google Analytics

At a glance

 Exact LinksGoogle Analytics
TaglineWordPress URL shortener plugin with click analytics and A/B link testingFree web analytics from Google.
Pricing modelPaidFree
Starts at$99/moFree
Founded—2005
AI-native
CategoriesAnalytics, CRO & Testing, Websites & CMSAnalytics
Vendor claimed

Quick take

Pick Exact Links if you need wordpress url shortener plugin with click analytics and a/b link testing. Pick Google Analytics if you need free web analytics from google.

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Exact Links alternatives →

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Frequently asked

Is Exact Links better than Google Analytics?
It depends on your use case. Exact Links is wordpress url shortener plugin with click analytics and a/b link testing, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
What's the price difference between Exact Links and Google Analytics?
Exact Links starts at $99/mo. Google Analytics starts at Free.
Can I migrate from Exact Links to Google Analytics?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.