Head-to-head
EventUp Planner vs Foursquare
Two leading lead gen & abm tools, compared on pricing, features, and editorial fit. Updated for 2026.
EventUp Planner
Event and meeting management software for registration, agendas, and virtual sessions
Custom pricing
Visit EventUp PlannerFoursquare
Location intelligence platform for marketers, developers, and analysts
Free
Visit FoursquareAt a glance
| EventUp Planner | Foursquare | |
|---|---|---|
| Tagline | Event and meeting management software for registration, agendas, and virtual sessions | Location intelligence platform for marketers, developers, and analysts |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Events & Webinars | Programmatic & Ad Tech, Lead Gen & ABM, Analytics |
| Vendor claimed |
Quick take
Pick EventUp Planner if you need event and meeting management software for registration, agendas, and virtual sessions. Pick Foursquare if you need location intelligence platform for marketers, developers, and analysts.
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Frequently asked
- Is EventUp Planner better than Foursquare?
- It depends on your use case. EventUp Planner is event and meeting management software for registration, agendas, and virtual sessions, while Foursquare is location intelligence platform for marketers, developers, and analysts. See the comparison above for which fits your team.
- What's the price difference between EventUp Planner and Foursquare?
- EventUp Planner uses custom pricing. Foursquare is free.
- Can I migrate from EventUp Planner to Foursquare?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.