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Head-to-head

EspoCRM vs HubSpot

Two leading crm / automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

EspoCRM logo
EspoCRM

Free open source CRM for contacts, sales, support, and marketing

From $15/mo
Visit EspoCRM
HubSpot logo
HubSpot

The all-in-one marketing platform.

From Free
Visit HubSpot

At a glance

 EspoCRMHubSpot
TaglineFree open source CRM for contacts, sales, support, and marketingThe all-in-one marketing platform.
Pricing modelFreemiumFreemium
Starts at$15/moFree
Founded—2006
AI-native
CategoriesMarketing Project Management, CRM, AutomationSales Engagement, Email Marketing, CRM, Automation
Vendor claimed

Quick take

Pick EspoCRM if you need free open source crm for contacts, sales, support, and marketing. Pick HubSpot if you need the all-in-one marketing platform.

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EspoCRM alternatives →

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Frequently asked

Is EspoCRM better than HubSpot?
It depends on your use case. EspoCRM is free open source crm for contacts, sales, support, and marketing, while HubSpot is the all-in-one marketing platform. See the comparison above for which fits your team.
What's the price difference between EspoCRM and HubSpot?
EspoCRM starts at $15/mo. HubSpot starts at Free.
Can I migrate from EspoCRM to HubSpot?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.