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Head-to-head

Equals vs Microsoft Clarity

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Equals logo
Equals

AI spreadsheet for trusted analytics and dashboards

From $2,000/mo
Visit Equals
Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

Free
Visit Microsoft Clarity

At a glance

 EqualsMicrosoft Clarity
TaglineAI spreadsheet for trusted analytics and dashboardsFree session recordings, heatmaps, and AI insights for websites
Pricing modelPaidFree
Starts at$2,000/moFree
Founded——
AI-native
CategoriesMarketing Project Management, AnalyticsAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Equals if you need ai spreadsheet for trusted analytics and dashboards. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.

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Microsoft Clarity alternatives →

Frequently asked

Is Equals better than Microsoft Clarity?
It depends on your use case. Equals is ai spreadsheet for trusted analytics and dashboards, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
What's the price difference between Equals and Microsoft Clarity?
Equals starts at $2,000/mo. Microsoft Clarity is free.
Can I migrate from Equals to Microsoft Clarity?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.