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Head-to-head

Episto vs Google Analytics

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Episto logo
Episto

Plateforme d'études quantitatives et qualitatives propulsée par l'IA

Custom pricing
Visit Episto
Google Analytics logo
Google Analytics

Free web analytics from Google.

Free
Visit Google Analytics

At a glance

 EpistoGoogle Analytics
TaglinePlateforme d'études quantitatives et qualitatives propulsée par l'IAFree web analytics from Google.
Pricing modelEnterpriseFree
Starts atCustomFree
Founded—2005
AI-native
CategoriesForms & Surveys, AnalyticsAnalytics
Vendor claimed

Quick take

Pick Episto if you need plateforme d'études quantitatives et qualitatives propulsée par l'ia. Pick Google Analytics if you need free web analytics from google.

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Frequently asked

Is Episto better than Google Analytics?
It depends on your use case. Episto is plateforme d'études quantitatives et qualitatives propulsée par l'ia, while Google Analytics is free web analytics from google. See the comparison above for which fits your team.
What's the price difference between Episto and Google Analytics?
Episto uses custom pricing. Google Analytics is free.
Can I migrate from Episto to Google Analytics?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.