Head-to-head
Enrich Layer vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Salesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Enrich Layer | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | API for people, company, and job data enrichment | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Paid | Enterprise |
| Starts at | Not listed | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Enrich Layer if you need api for people, company, and job data enrichment. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is Enrich Layer better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Enrich Layer is api for people, company, and job data enrichment, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Enrich Layer and Salesforce Marketing CDP (Data 360)?
- Enrich Layer doesn't publish its pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Enrich Layer to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.