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Head-to-head

Email Tracker vs Klaviyo

Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.

Email Tracker logo
Email Tracker

Free Gmail extension that tracks email opens and link clicks

From Free
Visit Email Tracker
Klaviyo logo
Klaviyo

Email + SMS for ecommerce.

From Free
Visit Klaviyo

At a glance

 Email TrackerKlaviyo
TaglineFree Gmail extension that tracks email opens and link clicksEmail + SMS for ecommerce.
Pricing modelFreemiumFreemium
Starts atFreeFree
Founded—2012
AI-native
CategoriesSales Engagement, Email MarketingEmail Marketing
Vendor claimed

Quick take

Pick Email Tracker if you need free gmail extension that tracks email opens and link clicks. Pick Klaviyo if you need email + sms for ecommerce.

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Email Tracker alternatives →

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Klaviyo alternatives →

Frequently asked

Is Email Tracker better than Klaviyo?
It depends on your use case. Email Tracker is free gmail extension that tracks email opens and link clicks, while Klaviyo is email + sms for ecommerce. See the comparison above for which fits your team.
What's the price difference between Email Tracker and Klaviyo?
Email Tracker starts at Free. Klaviyo starts at Free.
Can I migrate from Email Tracker to Klaviyo?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.