Head-to-head
ElevenLabs vs Luma
Two leading ai writing & content tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| ElevenLabs | Luma | |
|---|---|---|
| Tagline | AI voice generator, voice agents, and speech API | AI video and image generation platform with creative agents |
| Pricing model | Freemium | Paid |
| Starts at | $6/mo | $30/mo |
| Founded | — | — |
| AI-native | ||
| Categories | AI Writing & Content, Automation, Customer Support | Design & Creative, AI Writing & Content |
| Vendor claimed |
Quick take
Pick ElevenLabs if you need ai voice generator, voice agents, and speech api. Pick Luma if you need ai video and image generation platform with creative agents.
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Frequently asked
- Is ElevenLabs better than Luma?
- It depends on your use case. ElevenLabs is ai voice generator, voice agents, and speech api, while Luma is ai video and image generation platform with creative agents. See the comparison above for which fits your team.
- What's the price difference between ElevenLabs and Luma?
- ElevenLabs starts at $6/mo. Luma starts at $30/mo.
- Can I migrate from ElevenLabs to Luma?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.