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Head-to-head

EasyStore vs Mailchimp

Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.

EasyStore logo
EasyStore

Unified commerce, loyalty, and marketing platform for online and retail brands

From $34/mo
Visit EasyStore
Mailchimp logo
Mailchimp

Email marketing for SMBs.

From Free
Visit Mailchimp

At a glance

 EasyStoreMailchimp
TaglineUnified commerce, loyalty, and marketing platform for online and retail brandsEmail marketing for SMBs.
Pricing modelPaidFreemium
Starts at$34/moFree
Founded—2001
AI-native
CategoriesEcommerce Platforms, Email Marketing, Customer Data PlatformsEmail Marketing
Vendor claimed

Quick take

Pick EasyStore if you need unified commerce, loyalty, and marketing platform for online and retail brands. Pick Mailchimp if you need email marketing for smbs.

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EasyStore alternatives →

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Mailchimp alternatives →

Frequently asked

Is EasyStore better than Mailchimp?
It depends on your use case. EasyStore is unified commerce, loyalty, and marketing platform for online and retail brands, while Mailchimp is email marketing for smbs. See the comparison above for which fits your team.
What's the price difference between EasyStore and Mailchimp?
EasyStore starts at $34/mo. Mailchimp starts at Free.
Can I migrate from EasyStore to Mailchimp?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.